Hubspot Case Question Essay

1. Analyze HubSpot’s Marketing Mix in the context of an overallMarketing Strategy 2. Do you agree with HubSpot that the â€Å"rules of marketing† have changed? If so, how? Is inbound marketingthe answer? Why or why not? 3. Is HubSpot finding and serving the right set of customers? Given its position as a start-up company,should it widen its focus to serve any customer that comes its way? Or narrow their target, by focusingexclusively on either Owner Ollies or Marketer Marys? Or by focusing exclusively on either B2B or B2Ccustomers? 4. HubSpot has begun to differentiate its products as it has learned more about its customers. Should it domore? Should its pricing strategy change too? Does the software-as-a-service (SaaS) pricing model workfor both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers? 5. Are Halligan and Shah being too stubborn by not doing any outbound marketing? Or should they continueto practice what they preach by focusing on inbound marketing alone? 6. Halligan and Shah want HubSpot to be to marketing, what salesforce.com is to sales. What would your plan of action be to make this happen? Why would you take these actions? What keeps you up at nightabout your plan? This case follows the growth of HubSpot, an entrepreneurial venture which faces significant challenges including:developing a market segmentation, deciding which customer to serve and which customers to turn away,configuring a pricing strategy which is aligned with the value being delivered to customers, and determiningwhether inbound marketing programs can generate enough scale to grow the business or whethertraditionaloutbound marketing methods need to be employed to accelerate growth. The HubSpot case focuses on issuesaround marketing channels, specifically inbound marketing and the use of Web 2.0 tools and applications suchas blogging, search engine optimization, and social media

Curriculum And Instruction

Answer the following questions in about 1500 words total. (i.e. each in 500 words) Q.1. Discuss the importance of curriculum evaluation. (250 words)SOLUTION : Keypoints : Definition of Curriculum Meaning of Curriculum Curriculum Evaluation Importance of Curriculum EvaluationDEFINITION OF CURRICULUMCurriculum is a set of planned and purposeful learning experiences, based on intended learning outcomes and organised around development levels of students.Some of the famous definitions are :â€Å"A curriculum is a structured series of intended learning outcomes† – Johnson, 1967â€Å"A curriculum is an attempt to communicate the essential principles and features of an educational concept in such a form that it is open to critical scrutiny and capable of effective translation into practice.† – Lawarence Stenhouse, 1975â€Å"A curriculum is an organised set of formal educational and/or training intentions.† – David hatt, 1980MEANING OF CURRICULUM :Cu rriculum has been defined in many ways by different learned people. It can be summed up as: A school’s written courses of study and other curriculum materials. The subject content taught to the students.The courses offered in a school, and The totality of planned learning experiences offered to students in a school.In other words we can also say : The curriculum is a list of planned learning experiences offered to the students under the direction of the school.CURRICULUM EVALUATION:Evaluation is to judge to what extent the objectives of the curriculum are achieved through implementation of curriculum. This process is undertaken in order to determine the strengths and weaknesses of an existing or an under construction curriculum so that improvements can be made in curriculum design.Evaluation means both; assessment of students to find how much of the intended curriculum has been transacted, and also what actually happens in a classroom as experienced by the students when they are involved in learning activities. These experiences of the student$ need not be confined to the four walls of a classroom and within the stipulated time frame of a tigid school schedule. These could also include activities which form part of hidden curriculum like wearing a school uniform, standing up when the teacher enters the class andIMPORTANCE OF CURRICULUM EVALUATIONCurriculum evaluation is very important in order to improve student learning and hence the quality of education. The following are the main purposes of curriculum evaluation.1. To develop a new curriculum: If we need to develop a new curriculum then it is very important that we evaluate an already existing curriculum and then change it to suit our requirement, as per the need of our system and organisation.2. To review a curriculum under implementation: It is very important after implementation of a curriculum to get regular feedbacks on it. If required amendments can be made to it for effective realisation of a ll the objectives related to it.3. To remove ‘dead wood’ and update an existing curriculum: It is essential to remove obsolete ideas and practices from curriculum and include current developments in the curriculum. In order to make objective decisions about inclusion or deletion of content or practices, curriculum evaluation will be very necessary.4. To find out the effectiveness of a curriculum: Curriculum evaluation is also necessary to know the effectiveness of a curriculum in terms of the achievement of its immediate as well as long term objectives.Thus, curriculum evaluation can help us take objective decisions on development and implementation of curriculum. Curriculum evaluation will let us know whether the goals and tasks that we have set are actually being achieved or not.

An Annotated Bibliography Niccolo Machiavelli Politics Essay

An Annotated Bibliography Niccolo Machiavelli Politics Essay 1. Colish, Marcia L., â€Å"The Idea of Liberty in Machiavelli,† Journal of the History of Ideas 32 (1971):323-50 According to Colish it is incorrect to interpret Machiavelli as immoralist and the defender of the state arbitrariness. Formulating rules of political success, he at the same time establishes moral frameworks of political activity. He clearly shows that the policy considering certain moral restrictions can be really successful. It is a special sort of restriction: their unique appointment to subordinate will of a The Prince to well-being and power of the state and to make so that he aspired not to own, and to general welfare and cared not of the successors. 2. Fiore, Silvia Ruffo, Niccolà ³ Machiavelli: An Annotated Bibliography of Modern Criticism and Scholarship, Westport, Connecticut: Greenwood Press, 1990 Those studying Niccolo Machiavelli has developed the directory where many works have entered, books, Renaissance articles which has deeply affected developm ent of modern thought. A necessary source for researches of scientists and critics. There are many useful works of different time period. 3. Gilbert, Felix, â€Å"The Humanist Conception of the Prince and The Prince of Machiavelli,† Journal of Modern History 11 (1939): 449-83 â€Å"The Prince†, at least, explicit, is the tyranny encyclopedia where to the future tyrant almost divine mission of long-awaited clearing of Italy is attributed, and  «Reasonings à ¢Ã¢â€š ¬Ã‚ ¦Ã‚ » – the manifesto republicy and a panegyric of democracy which is repeatedly proclaimed the absolute kind of a state system. And if contest of such treatment  «Reasonings à ¢Ã¢â€š ¬Ã‚ ¦Ã‚ » demands known sophistical refinement the register research (and it is equal also amateurish) the opinions ever expressing the original maintenance of â€Å"The Prince†, will combine theses so dissimilar that it becomes difficult to believe as if their authors indeed expressed the same product. Th e first condemnation Machiavelli as advocate of the tyranny, aspiring to catch Medici’s arrangement, suppressors of Florentine freedom, have sounded at once after an exit of â€Å"The Prince† to the public. 4. John M. Najemy, The Cambridge Companion to Machiavelli, Cambridge University Press, 2010 Niccolo Machiavelli (1469-1527) is the most known and disputable person in the politician of an epoch of the Renaissance. Cambridge Partner Machiavelli opens sixteen original essays which have been developed by known critics, tell about his life, career on a post of the politician in the government, his reaction to drama changes which mentioned Florence and Italy in his whole life, his thought, sights at development, and corruption of republics and princedoms, class disagreements, religious discrepancies, and dialogue Concerning Renaissance with olden time. Machiavelli after long disputes and various opinions recognised as the great figure of the epoch who has supported usual human wisdom. 5 Jusim M. A. Ethics of Machiavelli. à Ã…“, 1990. Differently, the morals are interpreted by it as one of state mechanisms. According to M.A.Jusim the state and morals in concept Machiavelli is mono-ordered, and â€Å"historically and logically the state and morals have the general origin†. With it, taking into consideration as description Machiavelli of an origin of morals and the state, and its instructions that thanking the state to the established laws in the people kind customs are supported, it would be possible to agree, – if not definition Machiavelli of good and harm through the relation to political authority. However, in this respect it is impossible to recognize sights Machiavelli absolutely clear. Both in â€Å"The Prince† and in â€Å"Reasoning† he repeatedly specifies in national morals as the state system factor on certain type, as a source of a fortress and well-being of the state.

Social issues Essay Example | Topics and Well Written Essays - 1750 words - 1

Social issues - Essay Example They are hundreds of thousands and are forced to work as slaves with little or no pay at all. They work under the harshest conditions that include receiving all sorts of mistreatment from their bosses; they are beaten up, being locked in small huts, and are badly fed with an unbalanced diet. They usually rely on the bananas and the cocoa fruits that they eat. Latest statistics estimates reveal that approximately twelve thousand to two hundred thousand children are taken as slaves in West Africa. They work for twelve hours to fifteen hours in a day, and they are ten to twelve years old. Ironically, in all the countries where slave trade is carried out, slavery is illegal but the laws are bent, and slavery is practiced at a high rate. One of the West African countries that have deteriorated in its practice of child labor is the Ivory Coast. Every year, there is an approximate value of three million tons of chocolate that are consumed in the whole world (The film). Ivory Coast is the primary supplier of Chocolate in the entire world with forty-three percent of the total worlds supplied cocoa. However, the success of this industry is dependent on how many children are exploited under the child labor practices. From the Documentary, it is shown how thousands of Malian children are transported to Ivory Coast by rogue slave traders the trade remains unknown by most of the laws enforcers since the farms are small and isolated. Traders are usually found hanging in the bus stations and targets children who are alone or those begging for food. They then lure them to travel to Ivory Coast with them, and then they exchange the abducted children with farmers who are in a need of cheap labor with money. Most of the farms are found in the plains where access of people is rare hence nobody can recognize the presence of the illegal trade among the population of West Africa. Initial works by Knight Rider newspapers

Media Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Media Analysis - Essay Example nts such as the tempo, rhythm, harmony, modality, among others, are crucial as they participate in the process of disseminating message in the media production to its intended audience. This essay discusses how music influences media production in both the positive and negative ways, if there is any. When music is used as an accompaniment in high-definition slide sets, television, motion pictures, and films productions, both the media producers and commercial producers accept and recommend this. In this case, music will be in the form of background, or mood music. However, there has been a debate whether this kind of music in media production results in increased motivation, enjoyment, and more learning for the people receiving the message in the media production (Seidman WEB). Some people believe that if the media production is meant exclusively for learning or education purposes, then the inclusion of background or mood music is unnecessary. This is because it lowers the concentration of the audience, and instead of paying attention to the educative material in the media, most will concentrate on the music alone. Various experimental evidence also point to this fact. Other scholars have argued against use of music in educational media because music produces different moods on the people, therefore, their mood of learning might be messed up, such that they will not benefit from what was meant to be an educative media session. This includes both instructional films and educational television programs. However, in media productions with other goals apart from educational goals, it is right to use the music. These include entertainment media productions, where people have entertainment as their sole purpose. Whether they concentrate or not, it will not cost them much, as music is also meant for entertainment (Seidman WEB). There are different roles music plays in media productions. For instance, in movies, background music gives the audience some relaxation and

Foundation of Human Resources Management - annotated bibliography Essay

Foundation of Human Resources Management - annotated bibliography - Essay Example Are they redesigning their HR functions?, etc. The author goes on to show that without effective  human capital, organizations are likely to have little or no revenue. The HR function can add value by adopting a control-and-audit role. But Lawler suggests that two other roles that HRM can take on allow it to add greater value. The first is the familiar  human resources management role. The second is the role of business partner, which emphasizes developing systems and practices to ensure that a companys  human resources have the needed competencies and motivation to perform effectively. Articulated in a clear and concise prose style, the book serves as a useful overview of HR functions. This journal article by Hargis and Bradley delves into strategic aspects of HRM in upstarts. They argue that when entrepreneurs and business executives develop a business plan, they identify that a great line of products or services helps a company achieve, and sustain, a competitive advantage. They go on to cite the successful businesses such as Coyote Logistics, W.L. Gore and Associates and Zappos.com to make their case. They further suggest that successful managers also recognize the importance of efficiently managing their employees and developing their  human resources. These firms clearly linked their  human resource management  practices to their competitive business model. When business leaders are able to align a strong competitive strategy with a well designed and strategically focused  human resource system, it has the necessary foundation that brings customers in the door (or to their website) initially and gets them to come back for repeat business. The article is well written and offers key insights into the strategic role of HRM in fledgling businesses. Role theory has been used effectively by researchers in the fields of psychology, social psychology, sociology, organization behaviour, and human resource management since the early

The Impact of Culture on Perception and Behavior Essay

The Impact of Culture on Perception and Behavior - Essay Example It is undeniable that even things that are considered fairly fundamental such as sexual attraction and beauty are viewed differently, in different cultures, depending on their traditional perception, thus indicating great divergence even in simple matters. Culture plays a significant role throughout life and expresses itself in everyone’s life in multiple forms such as perception and behavior. Thus, the beliefs and norms that people learn from their culture are the basis of their perception and behavior and contribute to the differences in human behavior in the context of their environment. Perceptions Values and beliefs that humans learn from their culture â€Å"serve as norms† based on which they determine which behavior is appropriate while interacting with others in a social context (Zimbroff, 2007, 1311). Thus, it transpires that perceptions are affected by many things rooted in culture because culture provides structure and guidelines deemed significant in understanding and interpreting behaviors. According to Burton (2007), emotions influence people’s perceptions differently depending on the surrounding society’s perception as explained by the two theories of social perception. The two theories are attribution theory that focuses on causes of action and social comparison theory that elucidates the notion of people comparing themselves with others (Thomas & Inkson, 2009).